Two days in Lucknow, six months of content around them. Tessarakt and Blend are putting a student cohort on the ground for Aavishkaar Foundation and Intellecap's Sankalp Forum — not as press, as peers. This is the crew, the calendar, and who is standing where when the awards start.
The shape of the summit decides the shape of the coverage. Day 1 is jury day and the city. Day 2 is the main stage. The Bharat Exchange runs through both.
Tuesday and Wednesday. A 1.5-day programme, with the main stage on Day 2.
Movement between Avadh Shilpgram and the venue has to be planned, not improvised.
The Aavishkaar Foundation student jury runs across Day 1, alongside the Sankalp Bharat awards jury.
Bharat Exchange and Blend Bazaar are open to the public on both days.
“Bharat Story: Climate, Culture, Compute.”
Six months of work in three movements. The pre-event phase earns the audience, the event days feed it, and the post-event phase turns two days into an archive the client keeps.
Six people is enough to cover this summit properly if nobody is floating without a brief. Each role below carries a colour — the same colour tags that role's blocks in the run of show.
The two days only work if the four months before them do. Approvals get routed early, the workflow gets a dry run, and the movement plan is locked before anyone lands in Lucknow.
The timeline says what the crew is doing. This says what the audience sees. Volume climbs to the summit, spikes across the two days, then tapers into the legacy pieces.
| Month | Phase | Cadence | What goes out | Channels |
|---|---|---|---|---|
| Aug 2026 | Recruit and train | 1 to 2 × / week | Cohort announcement and meet-the-crew introductions. The first “Countdown to Sankalp Bharat” posts. | InstagramLinkedIn |
| Sep 2026 | Pre-event push begins | 3 × / week | Track explainer series opens — Climate, Culture and Compute as one story. Founder and jury spotlights begin: ASCEND pitchers, Sankalp awardees, jury panel intros. | InstagramLinkedInTwitter |
| Oct 1 – 26 | Peak build | 4 × / week | Lucknow culture drops — Awadhi food, craft, ODOP products, UP Pavilion teasers. Recce-to-reality BTS. Sankalp Forum portfolio shoutouts. The practical delegate guide lands in the final fortnight. | InstagramLinkedInTwitter |
| Oct 27 – 28 | Live coverage | Same-day / next-morning | Per the run of show below — jury day, the Bazaar, immersion, the main stage arc, awards and the Big Debate. Rolling stories throughout both days. | InstagramLinkedInTwitter |
| Nov 2026 | Aftermath | 3 × / week | The full aftermovie leads the month. Winner spotlight series for both award programmes. | InstagramLinkedInTwitter |
| Dec – Jan | Legacy | 2 × / week | “What happens next” impact pieces following a few winning teams or founders. Delegate and exhibitor testimonial reel. Long-form write-up for Sankalp Forum's own channels. | LinkedInInstagram |
| Feb 2027 | Wrap and handoff | Showcase week | Cohort wrap showcase, in the spirit of the Blended Show format. Content library handoff to Intellecap and Aavishkaar Foundation, and the case study pulled for Blend's own pitch deck. | LinkedInInstagram |
One chapter of Climate, Culture or Compute, on rotation.
Shoot and cut the week's spotlight. Copy + Community works replies.
ASCEND pitchers, Sankalp awardees, jury panel intros.
Route next week's cuts through Sankalp Forum, Intellecap and Tessarakt.
Awadhi food, craft, ODOP products, UP Pavilion teasers.
Reply, repost, and pull the week's best comments into next week's hooks.
Countdown to Sankalp Bharat. The delegate guide takes this slot as the date nears.
Every posting day across the six-month engagement, on the real 2026–27 calendar. 79 posting days in all, live coverage of the two event days included. The blank weekdays are the studio days — production, approvals and community.
Four posts a week, three studio days — the top of the 3 to 4 times a week the pre-event push calls for. August runs lighter while the cohort trains, the two event days go to same-day turnaround, and the rhythm eases to two a week once the aftermovie is out.
Every block has one owner and one turnaround. If a block is not on this sheet, it is not covered live — and that is a decision, not an oversight.
| Time | Block | Coverage | Content | Turnaround |
|---|---|---|---|---|
| 10:00 – 15:00 | Aavishkaar Foundation student jury | Shooter-Editor A | Process reels, day-in-the-life clips, 2 to 3 juried team highlights | Same-day reel + stories |
| 10:00 – 15:00 | Sankalp Bharat awards juryParallel | Content LeadFloats in | 3 to 4 short founder interview clips | Next-day LinkedIn cut |
| All day | Bharat Exchange + Blend BazaarPublic | Shooter-Editor B | 8 to 10 exhibitor spotlights, UP Pavilion walkthrough, ODOP features | Rolling stories through the day, wrap reel that evening |
| Afternoon | City immersionOne track only | Shooter-Editor C | Immersion vlog. Recommend the Gomti boat ride, or a heritage / residency site, for visual strength | Next-day |
| Afternoon | Leadership dinnerClosed-door | PhotographerStills only | Stills for the post-event library | Held for aftermovie use |
| Evening | Film screening | PhotographerCopy + Community | Audience reaction shots, pull-quotes | Same-evening story, next-day carousel |
| Time | Block | Coverage | Content | Turnaround |
|---|---|---|---|---|
| Morning | Breakfast + pickleball | Photographer | Candid delegate content | Mid-morning stories |
| Opening | Opening plenary | Shooter-Editor A | Panel highlight clips, TED-talk cuts, quote cards | First clip live within 2 hours |
| Mid-morning | ASCEND pitches | Shooter-Editor A | Rapid pitch summary reel, standout callouts | Same-day |
| Midday | Roundtable | Shooter-Editor A | Soundbite carousel | Same-day |
| Midday | Student programmingParallel | Shooter-Editor C | Peer-to-peer student content | Same-day |
| Midday | 3 breakoutsParallel | Not covered liveCopy + Community sources quotes from the moderators after | Recap carousel | Next-day |
| Afternoon | Awards ceremony | Shooter-Editor APhotographer | Winner reels, trophy and stage stills | Immediate stories, wrap reel that evening |
| Closing | Big Debate | Shooter-Editor A | Highlight clips, debate quote cards | Same evening |
| Evening | Music performance | Photographer | Closing vibe reel | Next-day, low priority |
Content Lead floats throughout Day 2 for gaps and client approvals. Copy + Community is stationed off the main floor as the posting hub.
Each of these is cheap to solve in September and expensive to solve on October 27.
Outdoor footage is exposed. Build a rain contingency into the Bazaar and immersion shoot plans rather than hoping for a clear sky.
At this headcount, the three parallel breakouts get a next-day recap sourced from moderators. Set that expectation with the client upfront.
One shooter, one track. Pick the track before the day — not on the ground, with a crew waiting.
Two days make the footage. The six months around them make it matter.
